Taste of Jalisco Festival

Taste of Jalisco features numerous event opportunities for brand & consumer engagement:

OPENINGCEREMONY Feb 11
Taste of Jalisco kicks off Friday with a ceremonial flag-raising and official proclamation from the Mayor at City Hall. In attendance are dignitaries from Jalisco, media and VIPs along with live entertainment and the opening of the Carnival and Tequila Garden.

TASTE OF JALISCO DINNER Feb 11
On Friday night, an exclusive ticketed VIP cocktail hour and gourmet dinner event will be held at a top local restaurant, featuring authentic Jalisco cuisine, world-class tequilas and white glove service, overseen by a famous Mexican cuisine celebrity chef. A limited number of tickets will be available to consumers, VIPs and media.

HEADLINE PERFORMANCE–MEXICO LINDO Feb12
Saturday night features the world-renowned Mariachi lineup of Ballet Folklórico de Los Ángeles and Mariachi Garibaldi de Jaime Cuéllar performing their hit show Mexico Lindo in the Cathedral City Community Amphitheater – a tribute to the Mariachi music that most famously originated in Jalisco.

CARNIVAL & FESTIVAL Feb11–Feb13

• CARNIVAL
  New for 2022, Taste of Jalisco will feature a 50,000-sf carnival over 3 days with rides, amusements & games for all ages and families on the Festival Lawn in front of City Hall, including a huge Ferris wheel overlooking the entire city and surrounding areas

• CRAFT VENDORS
  Assorted craft vendors will line the thoroughfare adjacent to the Carnival, showcasing their wares from Mexican artisans and other local businesses for all three days
• AUTO SHOW
  Each day a Car Show featuring an amazing lineup of locally owned vehicles are displayed on Ave Lalo Guerrero, and showcase an array of high-end cars, customizations and more for auto enthusiasts
• FOOD VENDORS
  A mix of gourmet food trucks and stalls will offer authentic Jalisco-inspired food and other treats for attendees
• TEQUILA GARDEN
  The Tequila Garden, built in Town Square Park across from City Hall, will host a high-end cocktail experience for 21 and over attendees, including a Tequila Tasting with participating customers casting votes for their favorite tequilas, which will help determine the winners of the first annual Taste of Jalisco Gold Medal Tequila Awards
• JALISCO COMMUNITY STAGE
  Dedicated stage by City Hall hosting daily performances by local and regional musical groups and live acts celebrating Mexican arts & culture